Branching Out: A Container Pop-Up Shop Like No Other!

Earlier this year, we teamed up with Xcite Campaign Management to create something truly special—a container pop-up shop for Whiteley Shopping Centre in Hampshire. But this wasn’t just any pop-up. The brief? A semi-permanent structure that would blend seamlessly with its surroundings while still standing out.
Enter: The Treehouse
Inspired by the magic of treehouses, this two-tiered retail space was built from shipping containers and designed to be as visually striking as it was versatile.
✔️ A bold, contemporary design—giving shoppers an elevated experience (literally!).
✔️ A public space nestled in the "branches"—blurring the line between retail and community space.
✔️ A fully relocatable structure—designed to be dismantled, moved, and reassembled with ease.
Bringing the Vision to Life
Once Xcite dreamed up this ambitious concept, it was over to Plunge to make it happen. Working closely with their team, we transformed sketches into reality, building a container pop-up shop that wasn’t just functional—it was a head-turning retail experience.
And if you want to see the magic in motion, check out the stop-motion video by Full Circle, capturing every step of the Treehouse build at Whiteley.
Where’s It Going Next?
After an incredible summer of captivating shoppers in Southampton, the Treehouse is currently taking a well-earned rest in storage. But not for long! It’s gearing up for its next adventure in Glasgow, where it’ll bring its pop-up magic to a whole new audience.
A container pop-up shop with treehouse vibes, boundless creativity, and endless possibilities? Now that’s how you shake up retail.
Need a container pop-up shop that makes an impact? Let’s build something unforgettable.
More magic this way
There’s plenty more eye-popping, jaw-dropping, mind-blowing, supersized, spectacular creations here: