Giant Teddy Bear Plush Toys Take Over London!

When Continental Drift and Taylor Herring needed something big, bold, and seriously cuddly for a William Hill brand awareness campaign, we knew exactly what to do—go giant!
The result? Two enormous, 3-metre-tall teddy bears that stole hearts (and a few stares) as they toured through the streets of London on the back of a flatbed truck.
A Royal Road Trip Fit for a Giant Teddy Bear
These giant teddy bear plush toys weren’t just for show—they were part of a buzz-worthy journey across some of London’s most iconic landmarks.
Start: Buckingham Palace – Because every bear deserves a royal audience.
Houses of Parliament – A little light-hearted fun on the steps of power.
Kensington Palace – Right at home in the heart of regal London.
Final stop: St Mary’s Hospital – Welcoming the new royal baby with an extra-large dose of cuteness.
Bigger, Cuddlier, and Impossible to Ignore
These giant teddy bear plush toys weren’t just a marketing prop—they were a feel-good spectacle, bringing smiles to Londoners, tourists, and royal watchers alike.
Whether it’s giant teddy bears, larger-than-life mascots, or supersized soft toys, we’re ready to bring the fun, the fluff, and the wow factor to your next campaign. Let’s make something unforgettable!
More magic this way
There’s plenty more eye-popping, jaw-dropping, mind-blowing, supersized, spectacular creations here: