Giant Teddy Bear Plush Toys Take Over London!

When Continental Drift and Taylor Herring needed something big, bold, and seriously cuddly for a William Hill brand awareness campaign, we knew exactly what to do—go giant!

The result? Two enormous, 3-metre-tall teddy bears that stole hearts (and a few stares) as they toured through the streets of London on the back of a flatbed truck.

A Royal Road Trip Fit for a Giant Teddy Bear

These giant teddy bear plush toys weren’t just for show—they were part of a buzz-worthy journey across some of London’s most iconic landmarks.

Start: Buckingham Palace – Because every bear deserves a royal audience.
Houses of Parliament – A little light-hearted fun on the steps of power.
Kensington Palace – Right at home in the heart of regal London.
Final stop: St Mary’s Hospital – Welcoming the new royal baby with an extra-large dose of cuteness.

Bigger, Cuddlier, and Impossible to Ignore

These giant teddy bear plush toys weren’t just a marketing prop—they were a feel-good spectacle, bringing smiles to Londoners, tourists, and royal watchers alike.

Whether it’s giant teddy bears, larger-than-life mascots, or supersized soft toys, we’re ready to bring the fun, the fluff, and the wow factor to your next campaign. Let’s make something unforgettable!