Playful TAG Heuer Christmas Installation at Harrods

Full Throttle Festivities: A fun snowscape for TAG Heuer at Harrods

This Christmas, Fourth Wall have taken festive fun up a gear! Inspired by TAG Heuer’s latest holiday campaign, Fourth Wall commissioned us to create a show-stopping installation for Harrods’ luxury watch atrium.

Picture this: TAG’s mischievous racer mascots hurtling through the exhilarating world of watchmaking, dashing against time to deliver their spectacular gifts before Christmas morning strikes. With Fourth Wall’s playful creative design, we brought this high-speed spectacle to life—every detail bursting with energy and festive cheer.

The scene? A snapshot frozen in time, where chaos and craftsmanship collide. Gift boxes hover mid-air, caught in the whirlwind of the race. A fearless racer elf clings to a speeding Porsche, hanging on for dear life as they race against the clock. It’s a moment of motion, magic, and pure holiday mischief.

Start your engines, the countdown to Christmas has never looked this thrilling!