Making Headlines with Custom-Made Interactive Displays for the British Red Cross

The British Red Cross knows that in today’s world, social media is a powerhouse for spreading awareness. So, when they wanted a way to engage people in real-time and amplify their message, they turned to Hot Cow, who brought us on board to make magic happen.

The result? A custom-made interactive display designed to look like a 3D newspaper—but with a twist. This wasn’t just a prop; it was a dynamic, real-time engagement tool that turned donors into the front-page story.

How It Worked

• Real-time headlines – Every time someone donated or signed up to support the British Red Cross, their photo and name instantly became the headline article on the interactive newspaper.
• Instant social media sharing – The personalised front page wasn’t just for show—it was automatically shared on the donor’s connected social media platforms, from Facebook to Twitter, spreading the message even further.
• A stand-out presence – This custom-made interactive display didn’t just capture attention; it turned every donor into a walking, talking, posting advocate for the British Red Cross.

Making Waves for a Great Cause

This wasn’t just about raising funds—it was about creating a buzz. A fun, shareable, and immersive experience that encouraged people to get involved, spread the word, and make a difference.

Now that’s how you make headlines in the best possible way!

Got an idea for a custom-made interactive display that demands attention? Let’s make it happen.