Rocking the Retail Window Display for Converse at Schuh

When CRM Creative Solutions Ltd needed a standout retail window display for Converse’s "Shoes Are Boring. Wear Sneakers." campaign at Schuh, Oxford Street, they knew it had to be anything but ordinary.

Cue Plunge—ready to bring a grungy, anti-establishment edge to the shop floor with a bold, rebellious setup that screams attitude and authenticity.

What We Created

👟 Beaten-up amp & speaker display units – Because nothing says rock & roll like a stack of scuffed-up gig gear doubling as shoe stands.

📦 Upholstered display boxes with pyramid studs – A little punk rock attitude goes a long way.

🎟 Cinema seats (aged to perfection) – Complete with scuffed-up armrests, ripped upholstery, and even a bit of old-school chewing gum stuck underneath. (It’s all about the details!)

Why It Worked

Converse is all about breaking the rules, and this retail window display nailed that vibe. The gritty, well-worn aesthetic made the campaign feel real, lived-in, and full of personality—just like the brand itself.

When it comes to creating immersive, unforgettable retail spaces, we’re all about the finishing touches that make people stop, stare, and step inside.

Need a retail window display that’s anything but boring? Let’s make it happen.