A Giant 3D Heart for Topshop’s Summer of Love! 💙

When Topshop says they LOVE summer, they mean it—literally. So when they needed a show-stopping centrepiece to shout about the season, they turned to CRM, who turned to us. The brief? A massive, bold, unmissable Giant 3D Heart to take pride of place in their London store.

Building a Giant 3D Heart

As soon as the call came in, we got straight to work.

💙 First up, carving – We sculpted the 3.5m wide, 3m tall heart from polystyrene.
💙 Next, durability – We coated the structure in GRP (that’s fibreglass to non-geeks) to give it strength and a flawless finish.
💙 Then, the big journey – The heart stood proudly on the back of a flatbed truck, turning heads as it made its way to Topshop’s flagship store.

A Tight Squeeze, But Worth It!

Getting the Giant 3D Heart into the store? That was an adventure. It barely fit through the door, but with precision, teamwork, and just a little bit of sweat, we manoeuvred it into place.

And now? It’s standing loud, proud, and absolutely splendid in the front window, ready to spread the love all summer long.

Need a big, bold statement piece to make your brand stand out? We’re all heart. 💙 Let’s make something unforgettable. 🚀